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Real Business : Issue 3 2008
QUIZ Corporateconnection As members of Gen Y, you’re supposed to be brand savvy. So, can you match the slogan with the company it belongs to? SLOGAN 1 Just do it 2 Think different 3 Probably the best beer in the world 4 Finger lickin’ good 5 Because I’m worth it 6 Let your fingers do the walking 7 The most trusted name in news 8 Like nothing else 9 Writes first time, every time 10 Behind the scenes since 1889 COMPANY a CNN b Hummer c Yellow Pages d IBM e Lee Jeans f Bic g Nike h Carlsberg i KFC j L’Oréal ? REAL BUSINESS ISSUE 3, 2008 Theworstof bothworlds S tagflation is the unusual situation where an economy is going through a period of inflation (prices for things are going up), at the same time as slow, none or negative economic growth. In essence, it is the combination of the words “stagnation” and “inflation”, and was first uttered in 1965 by British MP Iain Macleod. In a speech to the House of Commons he said, “We now have the worst of both worlds – not just inflation on the one side or stagnation on the other. We now have a sort of ‘stagflation’ situation.” The last generally accepted period of widespread stagflation, in the UK and US particularly, was the 1970s. It was driven by a quadrupling of oil prices; which, of course, directly or indirectly affects the price of all goods and services. The term has returned to the media over the past several years, again partly because of rising oil prices, but also due to talk of a global recession sparked by the US housing crisis. The obvious way of dealing with this is raising interest rates to curb spending, a task the US Federal Reserve carried out successfully in the late 1970s and early 1980s. The rules ... toget ahead Never take a shopping bag into a job interview Try not to worry about things you can’t control Prepare for meetings in advance Use your work email for work-related issues only Never address your boss in familiar terms such as “dude” or “mate” Challenge everything. Success is counting on you. Advert At the Monash Graduate School of Business we pride ourselves on developing programs specifically for future leaders. The GSB is dedicated to transforming and developing skills that are the foundation of professional leadership. Our diverse and flexible range of graduate courses in Accounting, Finance, Banking and Business Law, prepare you to succeed. Our programs are aligned with industry and accredited by professional bodies, equipping you with invaluable qualifications and experience. Accounting and Finance degrees are recognised by CPA Australia, The Institute of Chartered Accountants in Australia (ICAA), National Institute of Accountants (NIA), the Financial Services Institute of Australia (FINSIA) and the Finance and Treasury Association (FTA). Find more about our programs at www.gsb.monash.edu CRICOS Provider: Monash University 00008C 11 ISTOCK ANSWERS 1 g 2 d 3 h 4 i 5 j 6 c 7 a 8 b 9 f 10 e
Issue 1 2009