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Real Business : Winter 2008
REAL BUSINESS ISSUE 2, 2008 3 04 GET THE EdGE Learn about Real Business digital edition and opportunities in Asia. 08 IN THE Loop The tricky tactic of short selling; a potted history of Six Sigma. 10 LIqUId ASSETS Meet SA Water’s Natalie Caon CPA. 12 ARE yoU BEING SERvEd? Find out how CPAs are influencing the retail bottom line. 18 THE pATH AHEAd What happens when an ambitious member of Generation Y is put together with a successful older CPA? We found out when CPA Passport student Maja Anderson picked David Dahm’s brains for our “Mentor as Anything” segment. 20 wEALTH of oppoRTUNITy In a dynamic world banking environment, HSBC is an innovative player that relies on finance professionals to protect and enhance its brand, reputation and business. 24 GREEN STARS CPAs who enter the sustainability sector have the opportunity to feel good while being part of the greatest growth area for business. 28 Eco wARRIoR Spend a week with Jane Hermiston ASA, an economist with Victoria’s Environment Protection Authority. 30 cRUNcH! Discover how defaults on US sub-prime mortgages caused the global credit crisis. Contents Issue 2, 2008 Real Business Magazine ISSN 1448-2886 is published for CPA Australia Ltd ACN 008 392 452 ABN 64 008 392 452 by Hardie Grant Magazines EdIToRIAL Publisher: Kirsty Grant Editor: Matthew Dillon Deputy editor: Adam Carswell Design: Glenn Moffatt, Aaron Moodie HARdIE GRANT MAGAzINES 85 High Street Prahran Victoria 3121 Tel: (03) 8520 6444 Fax: (03) 8520 6422 AdvERTISING National advertising manager: Jo Davies Tel: (02) 9908 8222 Advertising Coordinator: Melissa Polh Tel: (03) 8520 6444 Fax: (03) 8520 6422 email@example.com pRINTING Offset Alpine pHoToGRApHy & ILLUSTRATIoN David Hannah, Randy Larcombe, Anthony McKee EdIToRIAL MATERIAL The magazine considers unsolicited articles. Writers should request a style sheet from mattdillon@ hardiegrant.com.au. Opinions expressed in Real Business do not necessarily represent those of CPA Australia Ltd. No responsibility is accepted by CPA Australia Ltd or the editor for the accuracy of any statement, opinion or advice contained in the text or advertisements. Readers should rely on their own enquiries in making any decisions tailored to their own interest All material appearing in Real Business is copyright. Requests for reproduction of material should be directed to Kirsty Grant at: firstname.lastname@example.org 12 A R E yo U B E I N G SE R v E d ? 20 w E A LT H o f o p p o R T U N I T y 28 Ec o wA R R I o R
Issue 3 2008