the magazine that fast-forwards your career.
Here's how to read the magazine:
by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
websites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Real Business : 2013 Issue 1
A new shAre mArket big idea 28 Real Business iSSUe 1, 2013 a raft of web platforms is offering people ways to share everything from cars to fashion accessories – and make money into the bargain. Story aDaM COuRTenaY RemembeR when you were little and told to “share and share alike”? You probably thought it was a lame idea, but it isn’t now. The sharing economy, or collaborative consumption as it is better known, was born in the Us around the time of the global financial crisis. It spread to the Uk and has now become a growing phenom- enon in europe and Australia. It is based on a simple idea: we don’t have to buy everything. much of the stuff we do buy, we hardly ever use. If we don’t use an asset, why not lend it to others at a cheap price? It makes the asset useful and everybody wins. Cut out the middle man In this world, nobody gets ripped off, waste is an anathema and we all feel great about sharing our assets, spaces, land, houses, time and even money. rachel Botsman, a sydney writer and speaker who has become a global spokesperson for the movement, believes it is as significant as the industrial revolution. Its raison d’etre is “disintermediation”: cutting out the middle men in the supply chain and replacing them with people-to-people transactions, matching buyers direct to sellers – a world without real estate agents, banks, financial intermediaries, car rental companies or travel agents. “It’s not just about sharing assets, it’s about recognising that the whole business model we’ve structured and worked with for the past 50 years has become obsolete,” Botsman says. new internet sites are springing up to cover this new zeitgeist with some truly unbelievable results. > Peer-to-peer rentals open Shed www.openshed . com.au rentoid www.rentoid.com.au Freegler www.freegler.com.au Free exchanges Freecycle www.freecycle.org Ziilch www.ziilch.com.au Ride sharing Jayride www.jayride.com.au Car rental drive My Car rentals www. drivemycarrentals.com.au goget Car share www.goget . com.au drive My Car rentalS trades on the basis that society has many spare cars. Some people barely use them, others are away for long periods. Why not monetise them when not in use? the sticking point, says chief executive Howard Moodycliffe, is not the supply, but the mindset. People are reluctant to lend cars out. it is not like renting out your drill set. “it’s a different model and we’re still trying to get people to understand it,” Moodycliffe says. He needs more cars and access to them for periods of more than a month. “it costs as much for us to put someone in a car for seven days as it does for six months,” he says. “the sweet spot for us is from one month to six months.” the model competes directly with traditional car rental companies, such as avis and budget. it is long-term peer-to-peer car rental, differing from day rental players such as goget car share that has its own fleet and uses allocated and shared parking spaces. the firm puts an 18 per cent fee on rentals, charging the driver extra for insurance and roadside assistance. www.drivemycarrentals.com.au Cash for idle cars
Issue 3 2012