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Real Business : Autumn 2008
10 REAL BUSINESS AUTUMN 2008 iN profile Could you tell us a little bit about Sunny Metal? Sunny Metal & Engineering was founded in 1974 with some simple cutting tools and a few workers, to fabricate sheet metal products -- mostly for the construction industry. Over the years it has grown to become one of the leading companies that provides sophisticated solutions for electronic consoles, racks, wall-mounted cabinets, customised metal casing for biomedical industries and other types of high-end enclosures, including those with special climatic and/or noise control needs. We provide one-stop sheet metal and customising solutions for all ou r clients requiring metal working services. Your job is business development director. What does this involve? Anything and everything. Along with my current title I also look after finance and HR in my portfolio. As business development director I am constantly on the lookout for new markets and customers who will benefit from our services. Customers are all unique, even if they're from the same industry and country. My job is to understand their business and how I can add value for them. What do you like about your job? It's challenging and I'm always on my toes. I like to meet people, and when I successfully complete their project and see my products on sale or in the market I feel so proud. What do you find challenging? Explaining to the industrial designers (my customers) than the design is not feasible to produce, and will be too costly to manufacture. Engineering is often seen as a male- dominated field. How do you feel about working in such a culture? Engineering is still very much a male- dominated field. It was not easy in the beginning because most contacts did not take me seriously. Over the years I've proved to them that being a woman is certainly no handicap. I am not afraid to get my hands dirty -- I just want my project to be accomplished. But I still feel I am lucky because we have a much more balanced attitude in Singapore compared to other countries. What I am doing now is so different from what it used to be. It is fun, and every day I learn some- thing new. How important has the CPA qualification been? Getting my CPA and working towards it is one of the best decisions I have ever made. The title, the network and the support allow me to work in practically any industry. The qualification opens many doors that would not be accessible without it. What advice would you give young finance professionals about to begin their careers? Go for it -- you will never regret it! n BY MATTHEW DILLON DIANA PANG CPA IS BUSINESS DEVELOPMENT DIRECTOR WITH SINGAPORE'S SUNNY METAL & ENGINEERING STEELY RESOLVE