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Real Business : Autumn 2008
REAL BUSINESS AUTUMN 2008 3 04 GET THE EdGE Learn about My Online Learning and qualifications assessment. 08 IN THE Loop Why do they do that? The stealthy strategy of spoiling tactics; a potted history of hip-hop management. 12 foR THE pEopLE There are so many advantages to working in the public sector. Just one is the satisfaction of knowing that what you’re doing helps us all. 18 LASTING ImpRESSIoN So what do recruiters and managers really think of Generation Y? Versatile? You bet. Innovative? Cer tainly. Self-obsessed? Maybe just a tad … 20 powER GAmE Origin Energy is one of Australia’s most sustainable and innovative companies. And it is CPAs that are helping to make it happen. 24 pRAcTIcE mAkES pERfEcT What it’s like to be your own boss. Bottom line: the buck stops with you. 26 TomoRRow pEopLE Imagine the world in 2030. Where will you be, and what will you be doing? 28 SwEET SmELL of SUccESS We spend a week in the glamorous life of the globe-trotting Lawrence Lao CPA as he flits between Paris and Shanghai. 30 THE LowdowN: mARGIN LENdING Borrowing to invest in the sharemarket (margin lending) can increase your chance of making big gains, but also of big losses. Contents Autumn 2008 Real Business Magazine ISSN 1448-2886 is published for CPA Australia Ltd ACN 008 392 452 ABN 64 008 392 452 by Hardie Grant Magazines EdIToRIAL Publisher: Kirsty Grant Editor: Matthew Dillon Deputy editor: Adam Carswell Design: Glenn Moffatt HARdIE GRANT mAGAzINES 85 High Street Prahran Victoria 3121 Tel: (03) 8520 6444 Fax: (03) 8520 6422 AdvERTISING National advertising manager: Jo Davies Tel: (02) 9908 8222 Advertising Coordinator: Anke Liebnitz Tel: (03) 8520 6444 Fax: (03) 8520 6422 firstname.lastname@example.org pRINTING Offset Alpine pHoToGRApHy & ILLUSTRATIoN David Hannah, Randy Larcombe, Anthony McKee EdIToRIAL mATERIAL The magazine considers unsolicited articles. Writers should request a style sheet from mattdillon@ hardiegrant.com.au. Opinions expressed in Real Business do not necessarily represent those of CPA Australia Ltd. No responsibility is accepted by CPA Australia Ltd or the editor for the accuracy of any statement, opinion or advice contained in the text or advertisements. Readers should rely on their own enquiries in making any decisions tailored to their own interest All material appearing in Real Business is copyright. Requests for reproduction of material should be directed to Kirsty Grant at: email@example.com. 12 foR THE pEopLE 20 powER GAmE 28 SwEET SmELL of SUccESS