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Real Business : Issue 1 2012
Real Business ISSUE 1, 2012 28 ACCORDING TO SHANE WILLIAMSON, director of the mobile developers industry group Mobile Monday, the tablet is starting to find a place in business. “And businesses are starting to understand that,” Williamson says. “They see that these devices are used between the notebook and the mobile and companies are starting to bring them in for their workforce, or subsidise them in some way.” The result is that tablets are taking money that would have otherwise gone to PC makers. They have also taken the wind out of the market for netbook computers, which now look like underpowered notebooks with minimal difference in price. Telsyte research director Foad Fadaghi is confident that the tablet market is only at the start of its life. “The reality is that the processing power and the capabilities of these devices will continue to grow exponentially,” Fadaghi says. “In two years we will have a tablet that is going to be more powerful than the most powerful laptop that we can get today, and it will be able to do everything.” But not all tablets have succeeded. Hewlett-Packard abandoned its TouchPad in August 2011 after less than a year in market, while sales of RIM’s PlayBook have been lacklustre. Mobile phone market leader Nokia has also struggled to break into the market. IN THE BEGINNING ... EVER SINCE APPLE unleased the iPad onto an unsuspecting market in January 2010, consumers have been swallowing tablet computers whole. While the idea of a personal touchscreen PC stretches back more than a decade, the iPad was the first device that was thin enough, powerful enough and sexy enough to become the new must-have accessory. Since then dozens of other manufacturers have leapt into the market, including Samsung, Sony, Research in Motion (RIM, maker of the BlackBerry), Dell, Cisco, and many cheaper imitators. And we can’t get enough of them. According to the market analyst group Telsyte, more than 10 per cent of Australian adults already own a tablet, with 1.13 million tablets sold by the middle of 2011. Computer tablets have already taken a significant bite out of the PC market, and experts predict that’s just the start of the latest technology revolution STORY BRAD HOWARTH NEW MODEL INDUSTRY TAKE A TABLET 28-29Tablets.indd 28 28-29Tablets.indd 28 6/02/2012 6:15:35 PM 6/02/2012 6:15:35 PM
Issue 1 2010
Issue 3 2012