the magazine that fast-forwards your career.
Here's how to read the magazine:
by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
websites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Real Business : Issue 1 2010
31 cpacareers.com.au CPA PROFILE time that Mavis realised what being a CPA could do for her career. "I realised how important that level of knowledge was at a management level." Since beginning CPA Program, Mavis has found some courses particularly interesting, such as Strategic Management Accounting and Reporting and Professional Practice. "With something like restructuring, I feel I understand the need for that much better after studying strategic management. It s been very applicable in practice," she says. e challenges Mavis faces in her role at Fendi are her greatest yet. Until recently, Fendi outsourced their accounting in South-East Asia. Mavis was employed to put the procedures in place to bring it in-house. "It s a very regional role. I ve set up the accounting functions for Singapore and implemented the new system, and now I am setting up the accounting functions for other countries in South-East Asia," she says, relishing the role she describes as a mixture of everything. "It s fun, stressful, interesting and challenging." e stressful aspects include the language barrier she encounters when working with other Asian countries, the requirement that she understand the procedures thoroughly before she can implement them and that she can find herself working back until 11.00 pm, especially during quarter-end closings. Yet these challenges don t scare Mavis off. She cites "the process of setting up the accounting function from scratch and making it smooth and structured" as the best part of the job. Of course, Mavis also enjoys the perks of working in the fashion industry. "It s fun seeing models wander around in the clothes, meeting the stylists from the different magazines and learning about visual merchandising and what the fashion industry actually is," she says. "I have always enjoyed shopping but I have to admit that my fashion sense has improved since I started working at Fendi." It would be almost impossible not to gain a sense of fashion purely through osmosis when surrounded by Fendi s famously well-crafted luxury goods, which include everything from their iconic baguette handbags, fur coats and leather goods to fragrances, timepieces and eyewear. According to Mavis, this doesn t create pressure to be fashionable every day. " e office is actually quite casual most of the time. We can dress fashionably if we want to or we can dress casually, though if we meet external parties, we do tend to dress more professionally." So far, she has just purchased some small Fendi items at the sales the company offers its employees. "I own some small leather goods, like a coin pouch and pochette." Despite coveting some of their ready-to-wear clothing and handbags, which she may purchase when her budget allows, overall "it s better to save," says Mavis, who has a three-year-old son. "I have learnt that many CPAs become more focused on all aspects of the business, not just accounting. I d love to have the opportunity to come up with ideas on how to grow the business." For more information, visit www.fendi.com www.bms.com Such is the sentiment felt by many in the current economic climate and one that poses new challenges for high-end brands. " ere are definitely more challenges at the moment," says Mavis. " ere are big luxury brands here like Chanel, so the competition between them is very keen." Mavis says Fendi is a niche market with some regular customers that the company treats like VIPs in order to recognise and encourage their ongoing loyalty. "With the recession, some people don t want to spend, [so] it becomes very important to look after our VIPs. We organise many events, such as pre-launch events for the VIPs and we ve had to do more events. "Luxury brands try not to have many sales because we want to maintain our high-end image but what we can do is offer a 10 per cent VIP discount card when our customers spend a certain amount," she says. What does the future hold for someone who enjoys a good challenge? "Once I finish CPA Program, if I can keep growing in this role, then I will stay with it indefinitely," says Mavis. "I would like to become part of the Fendi management team and contribute ideas to the business. I have learnt that many CPAs become more focused on all aspects of the business, not just accounting. I d love to have the opportunity to come up with ideas on how to grow the business."
Issue 2 2009
Issue 1 2012