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Real Business : Issue 1 2009
Anne La Fontaine HEWLEtt PAckARd, ASIA The skills to conduct external environment and internal strategic analysis helped Anne la Fontaine in her career at Hewlett packard. Skills E mployErS are increasingly looking for staff who can demonstrate capabilities far beyond traditional accounting skills. They expect their staff to do more than just turn up every day – they expect a unique contribution. reaching your career goals will mean gaining the skills and capabilities you need to succeed in your chosen field. Expanding and building your skill set when you’re still in the early stages of your career will be invaluable to the direction your career takes. There are three key areas of expertise that will set you apart in today’s dynamic environment: strategy, leadership and international business. If you have all three, you are setting yourself up for a career that will take you worldwide at a senior level. strategy Accountants are technical experts who have the ability to take part in the development of strategy to influence business outcomes. When you understand the essence of an industry and how value is created operationally, you can offer your organisation strategic decision-making. Having a broad view of the professional business landscape, and a high level of technical skills, will give you a competitive edge and the ability to see the bigger picture. leadership A visionary leader enhances an organisation’s effec- tiveness and efficiency by aligning its structure, systems, people and skills to move in the desired direction. In order to translate a vision into reality – a key leadership function in any business – you need the ability to craft and implement strategy. Strategic leaders have a clearly articulated vision of the future and play four key roles: setting strategy, acting as a change agent, creating a sphere of influ- ence, and coaching others along the way. international business A solid understanding of the issues facing large, complex organisations in a global marketplace will ensure your career can cross borders. 8 From her analysis Anne formulated and implemented a consolidated strategy which resulted in a 40 per cent increase in productivity. to get you climbing the corporate ladder Kevin Trantallis cHRIStIAN dIoR, HoNg koNg Kevin Trantallis’s ability to translate his strategic vision into reality allowed him to move quickly up the ranks at style icon Christian Dior to become general manager. Kevin shares this title with over 21,000 CpAs who hold the title of general manager, CFo, CEo or financial controller. Kevin gained CpA status in melbourne, Australia before returning to Hong Kong. The global support, networking opportunities and broad business focus that the CpA designation offers makes leadership aspirations like Kevin’s possible. What can you do to get ahead of the field? Focus on getting experience before you graduate. Can you take on any volunteering opportunities or complete a work placement? Are there team sports or community initiatives you can get involved with? Volunteering, taking part in community activities and seeking knew experiences could give you a com- petitive edge. once you’ve graduated, becoming an Associate member and completing CpA program will equip you with strategy, leadership and international business skills. The global reputation of the CpA des- ignation and the international networking opportuni- ties it provides, will also ensure your career will take you anywhere you want to go. l NEt gAINS cPA Program http://www.cpacareers.com.au/235 think+create http://www.thinkpluscreate.com cPA Australia http://www.cpaaustralia.com.au/1038-4025 Nicolette Sharp MIcRoSoft, SEAttLE Nicolette Sharp, consultant business strategy for microsoft in Seattle, employs her international business skills to manage across cultures by recommending different strategies and various modes of market entry for a business in the international arena. For this reason her advice is sought as far afield as paris and Tokyo. The global reputation of the CpA designation, together with the international networking opportunities it provides, were keys to Nicolette’s success on the world stage. REAL BUSINESS ISSUE 1, 2009 your future
Issue 2 2009
Issue 3 2008